Will The Right People Be At MosBuild 2027? A Look At The Audience
Who visits MosBuild, the largest International Building and Interiors Trade Show in Russia and the CIS?
In 2024, 57,502 professionals visited MosBuild. These included managers and specialists from wholesale and retail organisations, construction and repair companies, and architects and designers. 42% of visitors came to the exhibition for the first time.
Here's a closer look at the visitors to the largest International Building and Interiors Trade Show in Russia and the CIS, based on the exhibition's most recent detailed audience report.
What Positions Do They Hold?
39% of MosBuild visitors are company managers and owners. 21% of visitors are heads of departments and areas, while specialists account for 29%. Individual entrepreneurs are also present among MosBuild visitors (11%).
Overall, 94% of people said the exhibition results influenced their decision to purchase, and 26% of specialists planned purchases worth RUB 50+ million.
Where Do They Come From?
Building and interiors market professionals from 87 regions of Russia visited MosBuild. 62% of visitors came from Moscow and the Moscow region, while 34% came from other Russian regions, led by St Petersburg and the Leningrad region (4%), the Nizhny Novgorod region (2%) and the Republic of Tatarstan (2%).
As for the rest of the world, MosBuild attracted industry professionals from 47 countries. Foreign visitors made up 4% of attendees.
Most foreign visitors were from Belarus, Kazakhstan, China, Turkey, Kyrgyzstan, Uzbekistan, Azerbaijan, and Armenia.
What Is The Purpose Of Visiting MosBuild?
46% of visitors come to the exhibition to find products and services for their business. 25% visit MosBuild to meet partners and receive up-to-date industry information.
13% visit for professional development. 8% promote their products and services at the show. 2% come to MosBuild for educational purposes.
What Products Are People Interested In At The Show?
Most MosBuild visitors are interested in building materials (51%), sanitary ware (33%), ceramics (31%), doors and locks (29%), and floor coverings (29%).
Meet This Audience At MosBuild 2027
You can meet MosBuild visitors in person and establish new business contacts at MosBuild 2027, the International Building and Interiors Trade Show, which will take place from 30 March to 2 April 2027 at Crocus Expo IEC, Moscow.
Expand your sales geography, increase your sales volumes and stay in touch with top executives at MosBuild 2027. Book a stand to secure your place.
