In addition to the conference “Success in the IHC Market in 2025,” held in the Construction Innovation and Masterclass Zone, a number of events dedicated to low-rise construction took place at the Architectural Lecture Hall.

On April 2, a roundtable titled “Suburban Construction: Trends, Prospects, Practice” was held, moderated by Valeria Mozganova, Head of the Real Estate Department at Business FM radio station. The strategic partner of the session was Döcke Extrusion, with co-organization provided by the communications agency Soobshchniki.

Speakers highlighted several trends shaping today’s suburban real estate market. Tatyana Alexeyeva, Head of Suburban Real Estate at NF Group, noted a growing popularity in resort destinations for temporary or seasonal living, supported by expanding infrastructure and improved transport accessibility. Among the anti-trends, she cited settlements with poor infrastructure in underdeveloped locations and the outdated, ostentatious architecture of the past.

Anna Komarova, Commercial Director at FSK Family, identified several current trends in individual housing construction (IHC): a move away from high fences, a focus on modern architecture and design, functionality and adaptability, cost-efficiency, and infrastructure development. Speaking on townhouse construction trends, she highlighted open-plan layouts, the presence of backyards, low fences, modern technologies, and private, low-density neighborhoods. In the club housing segment, apartments with terraces on the ground floor and rooftop terraces are particularly in demand.

The session also outlined several key principles that experts recommend following when working in the IHC market:

“At the heart of any project should be the person and their needs,” — Anna Komarova, Commercial Director of FSK Family.

“It’s important to build on the positioning and context of the location — this is what shapes the overall perception of a residential community and the sense of place through its architecture,” — Stefan Shcherban, Product Director at Samolet Dom.

“The key principle is not to sell just ‘land and construction,’ but a lifestyle scenario,” — Alexey Afonichkin, Partner and Co-founder of Bureau A4.

The discussion on the individual housing construction (IHC) market continued on April 3 at the ArchLectorium with the conference “Transparent Structures in Architecture: Hospitality Industry, IHC, and Integrated Territorial Development.” The event was organised by the lectorium's partners — SIEGENIA, Reynaers Aluminium, FAKRO, LARTA GLASS, and Modern Glass.

A special guest at the meeting was Ramil Usmanov, president of the Federation of Individual Housing Construction (IHC). The expert shared his perspective on what an architect working on IHC projects should be like. "An architect must have a vast knowledge of many different projects," said Ramil Usmanov. According to him, an architect should offer no more than three typologies of houses in a unified architectural style, and beautiful visualizations should always be accompanied by technical documentation. Moreover, the architect must have a clear understanding of the cost of building materials and the production costs of houses. "It is necessary to accurately calculate all the costs required to implement the project," emphasized the president of the Federation of IHC, adding that strong management accounting is essential in low-rise construction projects.

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Trends and Principles of Working in the Individual Housing Construction (IHC) Market