Help Desk

Opening Hours

Venue 

Contact & help 

Organised by

Find us on

Since 1995, MosBuild has evolved into the region's premier international building and interior show, and this year’s 30th anniversary promises to be the most impressive yet. 

Exhibit

MosBuild has evolved into the regions premier international building and interior show, and this years 30th anniversary promises to be the most impressive yet

Attend

Connect

Insights

Side Events

About

Partnership & Sponsors

Media Gallery

<h2>When and where?</h2> // Date: March 4, 2025 (10:00-14:30 Moscow time)&nbsp; // Organizer: ITE Group // Presenter: Nikolay Karasev, director of the ExpoEffect exhibition complex // Registration for the seminar via the link: &nbsp;https://my.mts-link.ru/j/16242103/1526307246 &nbsp;The objectives of the seminar: &nbsp;to systematize and supplement your exhibition experience, allow you to “look at yourself from the outside” and get rid of common mistakes and stereotypes, show what, and most importantly HOW, you need to do in order to achieve maximum results at exhibitions.&nbsp;<h3>Seminar program</h3>&nbsp;<h3>10:00-12:00 | Part One&nbsp; &nbsp;</h3>// Specifics of exhibition events in the new reality&nbsp;// prevents exhibitors from achieving maximum results at exhibitions. Typical mistakes and stereotypes&nbsp;// Groups of tasks that can be solved at the exhibition. How to correctly set the tasks of participation&nbsp;// How to Create a Foundation for Success at an Exhibition // How to form a concept for participation in an exhibition// Pre-exhibition advertising campaign. How and when to announce participation in the exhibition&nbsp;// Exhibition stand // How to organize the space of an exhibition stand. Functional zones// How to profitably present product samples, equipment or services at a stand// How to attract visitors' attention to your stand&nbsp;<h3>12:00-12:30 | Break</h3>&nbsp;<h3>12:30-14:30 | Part Two&nbsp; &nbsp;</h3>// Team. Who is needed at the exhibition // Specifics of work at the exhibition: what should the company's employees know and be able to do to work effectively at the exhibition. Principles of teamwork// Appearance and rules of conduct of personnel: what should not be done at the stand// Incentives for staff: how to improve the quality of work of company employees at an exhibition&nbsp;// Tactics and techniques for working with visitors // Algorithm of contact with the exhibition visitor. Stages and tasks// How to establish contact with a visitor: “reactive” and “proactive” models// How to identify a visitor// How to position a visitor at a stand// How to identify the tasks and determine the commercial potential of the visitor// How to present products, solutions, and cooperation options to visitors in the “language of benefits”// How to handle questions and objections// How to make a positive impact on a visitor// Registration of visitors to the stand. How to record exhibition contacts. How to properly end a conversation with a visitor&nbsp;// Post-exhibition period. What needs to be done after the exhibition // How to process contacts received at the exhibition// How to evaluate the effectiveness of participation in an exhibition&nbsp;// Answers to questions from participants&nbsp; &nbsp;The seminar will reveal to you the secrets of success at exhibitions of leading companies. You will get acquainted with effective exhibition technologies and, using real examples, you will see which techniques you can apply in your own practice to significantly increase the number of contacts with target visitors at exhibitions and solve the set business tasks.&nbsp;

Practical online intensive seminar "How raise efficiency participation V exhibitions"

loading

Practical online intensive seminar "How raise efficiency participation V exhibitions"