IN 2025 year interest To goods DIY V Russia will grow

DIY Forum 2025

On April 1, the first day of the MosBuild 2025 exhibition, the DIY Forum will be held at its venue – the largest event in the industry, which brings together key industry participants every year at the beginning of the business season.

In anticipation of the forum, we traditionally asked the speakers to talk about the main results of the past year, current market trends and the topics that they will discuss at the DIY Forum.

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Vyacheslav Bulakhtin, Director of Home/DIY/Auto/Furniture Category Divisions, Yandex

What do you think are the main results of 2024 in the DIY market and forecasts for 2025? 
 

2024 has been a turning point for the DIY market, as we have seen a sharp increase in consumer interest in DIY repair projects and home improvement. We are seeing DIY customers increasingly doing repairs themselves. And, conversely, we have not seen a drop in sales, as experts predicted due to the high key rate of the Central Bank.

In 2025, we expect the trend for self-repair to develop, and, accordingly, further growth in interest in DIY products. We will also see increased competition between offline and online sales. Their confrontation has remained one of the main topics discussed by market participants in recent years, and the intrigue will continue in 2025. 

Tell us about the dynamics of the DIY sector on your platform

We are seeing a growing demand for DIY products. We also note that the offerings on our platform have been strengthened by improved logistics and more efficient supply chains. Key achievements include an increase in the share of buyers choosing DIY solutions and an expansion of the product range. The main challenge is maintaining customer loyalty in a highly competitive environment. We overcome this by creating unique offers and conducting active marketing campaigns.

VREZ: The main challenge is maintaining customer loyalty in a highly competitive environment.

What will you talk about at the DIY Forum and how will these topics help market participants develop their businesses?

At the DIY Forum, I plan to discuss key trends in consumer behavior, the impact of technology on the market, and strategies for successfully promoting DIY products. These topics will help market participants adapt to changes and take advantage of new opportunities for growth.

Why is participation in the DIY forum important to you and what are your expectations from it? 

Participation in the DIY Forum at MosBuild is a great opportunity to exchange experiences and ideas with other industry players. I hope that the forum will become a catalyst for new collaborations and inspiration for all participants.

DIY Forum  , the largest business event in Russia dedicated to the do-it-yourself market, will be held at MosBuild 2025 for the 13th time. The forum program includes speeches by the heads of the largest retail chains, marketplaces and manufacturers of construction and finishing materials, discussions of business solutions and fresh market reviews.

The DIY Forum will be held on April 1 in the Crocus Expo Conference Hall (Pavilion 1, Hall F + G). Delegates are required to participate for a fee. The number of seats is limited!

The forum program is being formed, stay tuned for updates.