30 March - 2 April 2027Moscow
Vietnam's smart home trends have moved fast, driven by rapid urbanisation, a young, highly tech-adopting population, and steady growth in smart lighting, home automation, and connected living products.
Vietnam's smart home trends have moved fast, driven by rapid urbanisation, a young, highly tech-adopting population, and steady growth in smart lighting, home automation, and connected living products.
That domestic momentum has had a major impact on the country's manufacturers. It has turned ƒ into a serious smart home production and export base, with suppliers now looking well beyond their home market for the next phase of growth.
Several forces are pushing the category forward. The rise of smart cities and modular construction has created demand for connected, energy-efficient, and quick-to-install products.
Buyers increasingly want lighting, electrical, and automation systems that integrate cleanly into prefabricated and ready-to-fit interiors, rather than being retrofitted late in a project.
The way products are sourced and specified is changing too. Digital transformation across the building sector BIM, AR and VR showrooms, and AI-based design tools is reshaping how buyers and suppliers interact.
Manufacturers who can present technical data, compatibility information, and design flexibility through these channels are better placed to win specification.
This sits within a wider global shift. Demand is steadily shifting toward energy-efficient, sustainable, and design-led products, with growth in smart cities and prefabricated interiors redefining buyer expectations. Vietnamese suppliers, already strong on cost-effective, high-quality production, are well positioned to meet that demand.
Strong home market growth brings its own pressure. For export decision-makers- C-suite, sales directors, and business heads diversification is increasingly a strategic priority. Suppliers that rely on familiar markets alone risk limiting growth as global demand patterns shift.
That is where Eurasia's expanding construction and interiors demand becomes a natural next step. The region's building sector remains resilient and expanding, particularly across housing and infrastructure, and buyers there are actively sourcing from new international partners.
As some established foreign suppliers have stepped back, genuine sourcing voids have opened for exporters offering competitive, connected products.
For a smart lighting or home automation manufacturer, the proof is in the buyer numbers: MosBuild draws 80,000+ verified buyers from 50+ countries, 70% of whom are decision-makers and 94% influence purchasing decisions.
Vietnamese suppliers of connected products fit squarely within the smart home technology, lighting, and electrical categories and see the full range of smart home technology and electrical product sectors where these brands belong.
Reaching a new market is only worthwhile if the audience is right. MosBuild's structure works in an exhibitor's favour here. The show spans 17 specialised product sectors under one roof, from finishing materials and bathrooms through to smart home technology, lighting, and electrical products.
That breadth gives smart home suppliers a dedicated, relevant audience, rather than fragmented reach across several smaller events. Buyer quality is the key point. MosBuild draws 80,000+ verified buyers from 50+ countries, 70% of whom are decision-makers and 94% influence purchasing decisions.
These are distributors, retailers, architects, contractors, and developers who come to place orders, not just collect brochures. Among past exhibitors, 95% say they met the right buyers.
Timing matters too. The show aligns with peak sourcing season for construction project cycles, when buyers are actively planning and specifying. Combined with the current supplier transition, that makes it a commercially sensible moment to be in the room.
For a fuller picture of what exhibitors gain and why the platform suits innovation-led categories, the construction innovation exhibition sets out the case in detail.
Hesitation about a new market is understandable. Logistics, certification and compliance, currency settlement, and aftersales support are all real considerations for a first-time exhibitor. MosBuild's answer is localised support: market insight, sector-focused zones, matchmaking tools, and data-backed planning that reduce the complexity of entry.
First-time exhibitors are rarely doing this alone, either. Established national pavilions from Türkiye, India, China, and other exporting markets show that structured, peer-validated routes into the region already exist. The path is mapped. Suppliers bring a competitive product and the intent to grow.
Vietnam's smart home momentum is real, and the category is export-ready. Eurasia's building and interiors demand offers a genuine growth channel for suppliers looking beyond a crowded home market.
If that describes your business, the next step is straightforward: submit an exhibit enquiry and meet buyers who are ready to place orders, not just collect brochures.
