30 March - 2 April 2027Moscow
Authors of the MosBuild Decorium design project talk about their views on the project and contemporary exhibitions
Eduard Yeremchuk, one of the brightest young architects in Russia, works all over the world today, and his projects are published by the most respected professional media, including ELLE DECORATION, Archdaily, INTERIOR+DESIGN, and others. His artwork can also be seen by the visitors to MosBuild 2022 as he designed the Decorium special project area and the “Colours” trend zone for our exhibition. His project partner is Katya Pyatitskaya, interior designer and founder of the Laroque brand. While the project is in progress, we asked the architects about the main trends in global exhibition space design and what the Decorium special project area will look like.
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Previously, the main idea of an exhibition was usually to highlight the subject. And that was good enough. But times have now changed. It is important to create a new experience and interactivity, to engage visitors, and to create the effect of surprising space. The brand itself is embedded in the memory and of course the more interesting the space, the greater the media outreach - both physically and virtually. The space should be very photogenic and with good illumination.
What colour is the sky? The answer seems obvious - blue. If you look at the sea, forest or desert carefully, you'll notice that a monocoloured landscape is made up of many shades of the same colour. The colour of the sea, for example, is shades of blue-green to deep blue. Artists paint in different shades on their artwork to create the illusion of reality. We took the picture of a sunset seascape - with shades of grey orange, pink.
The grey pixel layout allows us to see how many millions of shades are actually around us. There will also be a nice velour curtain with the same layout at the entrance. All areas that need to be covered we will cover with these curtains.
The furniture in the lecture hall will be painted in sunset orange gradient shades.
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Creating the effect of entering a meta-universe where the user dissolves into millions of Photoshop shades. All colours are finished with the brand's paintwork, allowing us to see its capabilities. There is furniture in addition. All angles are right A lightbox with the same print will work, or we can install an LED screen with the same layout moving.
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Lecture hall and 4 trend zones created by famous Russian designers. Each trend zone is dedicated to one type of product: light, wallpaper, textiles, and paints. Zone partner: ELLE DECORATION magazine.
