In 2024, 57,502 professionals visited MosBuild. These included managers and specialists from wholesale and retail organisations, construction and repair companies, architects and designers. 42% of visitors came to the exhibition for the first time.

Let’s have a closer look at the visitors of the largest International Building and Interiors Trade Show in Russia and the CIS.

What positions do they hold?

39% of MosBuild visitors are company managers and owners. 21% of the visitors are Heads of departments and areas, while specialists account for 29%. Individual entrepreneurs are also present among MosBuild visitors (11%).

In general, the share of people influencing the decision to purchase products based on the results of the exhibition was 94% and the share of specialists planning purchases worth RUB 50+ million was 26%.

Where do they come from?

In 2024, MosBuild was visited by building and interiors market professionals from 87 regions of Russia. 62% of visitors came from Moscow and the Moscow region, while 34% came from other Russian regions, led by St Petersburg and the Leningrad region (4%), the Nizhny Novgorod region (2%) and the Republic of Tatarstan (2%).

As for the rest of the world, MosBuild 2024 attracted industry professionals from 47 countries. The share of foreign visitors was 4%. Majority of foreign visitors were represented by companies from Belarus, Kazakhstan, China, Turkey, Kyrgyzstan, Uzbekistan, Azerbaijan and Armenia.

What is the purpose of visiting MosBuild?

46% of visitors come to the exhibition to find products and services for their business. 25% visit MosBuild to meet partners and receive up-to-date industry information. 13% visit for professional development. 8% promote their products and services at the show. 2% come to MosBuild for educational purposes.

What products are people interested in at the show?

Most MosBuild visitors are interested in building materials (51%), sanitary ware (33%), ceramics (31%), doors and locks (29%), and floor coverings (29%).

You can meet MosBuild visitors in person and establish new business contacts at the 30th International Building and Interiors Trade Show MosBuild, which will take place from 1-4 April 2025 at Crocus Expo IEC.

Expand your sales geography, increase your sales volumes and stay in touch with top executives with MosBuild 2025!

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Audience overview of the MosBuild International Exhibition